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Panatea

PANATEA is a health and lifestyle-driven matcha green tea company, based in NYC which I had the opportunity to brand.  

Note: Logo-mark (main circular shape) was created by a previous designer.

 

Panatea visual identity & packaging.

Studio: Independent / Self
Client: Panatea
Role: Creative Direction, Design, Illustration

Panatea is a health and lifestyle-driven matcha green tea company focussed in the luxury market.  My responsibilities included creating the general brand aesthetic including an identity system, packaging for the main unit as well as any subsidiary products, and all other marketing material that would follow.

 
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PRIMARY PACKAGING

 
 

TINS & BAGS

 
 

SECONDARY PACKAGING

 
 

MORE WORK