Panatea visual identity & packaging.

Panatea is a health and lifestyle-driven matcha green tea company focussed in the luxury market.  My responsibilities included creating the general brand aesthetic including an identity system, packaging for the main unit as well as any subsidiary products, and all other marketing material that would follow.

Studio: Independent / Self
Client: Panatea
Role: Creative Direction, Design, Illustration

 
panatea-logo-4.jpg
bus-cardz.jpg
matcha-pic.jpg
 

Primary Packaging

 
 

Tins & Bags

 
panatea-3-tin_1024x1024.png
panatea-bag.jpg
 

Secondary Packaging

 
Side Open.jpg
instructions.jpg
shirt.jpg