2017 New York Yankees ticket concepts.
Agency: Carrot Creative
Client: New York Yankees
Role: Designer & Illustrator
About: Entering the new season with a fresh roster, The New York Yankees came to us to for an updated look to their ticket designs. The ask was for a player-focussed concept and a non-player focussed concept. Knowing that the team held history and heritage close to their hearts, I approached the player-focussed design by wanting to familiarize the fans with both the veterans and rookies. Each ticket featured a Yankee encompassed by an illustrated narrative of their history. The non-player focussed concepts took a largely hand-lettered typographic route by placing classic baseball quotes into the new stadium—bringing old and new together. All illustrations and type were created by hand.