New York Yankees 2018 season package
The rich history of the New York Yankees is composed of two key elements—the players and the fans. For the 2018 season, we wanted to bridge this gap. With each ticket representing a moment in time, we put the pieces of the team in the hands of the fans. The sequential frame-by-frame allowed mini narratives to develop within themselves and occasionally carry across multiple tickets.
Agency: Virtue Worldwide, VICE
Client: New York Yankees
Role: Lead Design, Art Direction, Retouching
Creative Direction: Chris Petescia
Design Direction: Evan Brock & Corey Upton
Animation: Adam Rozanski & Whitney Brow
Premium Suites
16 unique ticket designs were created for top-tier admission. Matte, gloss, and gold foil printing processes were applied to further the premium experience.
Building the Tickets
Each ticket was composited of two or more player sequences. Color grading, contouring, hand lettering, and additional dust was added to create more nostalgic and dramatic scenes.
General Admission
18 unique ticket designs were created for general admission. To keep cost down, these were printed without foil or gloss.
